When you signed up for this new career, you imagined spending your days coaching motivated clients towards healthier, happier lives while earning a great income and living a life of freedom.
You'd sip green smoothies and do yoga every morning, just like the coaches you see on Instagram.
However...
Your chest tightens every time you think about how you're going to find clients. If you're like I was in the early years of my business, the shower has become a place for you to hide or cry without anyone seeing your embarrassment.
Maybe you're not cut out for this rollercoaster of emotions.
How does anyone do it?
What about all the shiny, happy coaches you see online... Are they magic? Lucky?
Or worse, lying?
Nobody taught you how to find enough clients.
Being a health coach and marketing yourself as a health coach are two VERY different things. While you might have been taught a few basic tactics, no one has given you a step-by-step strategy to find the clients that desperately need your help. Instead you've been spinning your wheels.
What you need is a blueprint that has been created by a successful health coach, for other (soon-to-be) successful health coaches.
You're not getting the help you need.
(Probably because you’re afraid to invest some more.)
You just finished plunking down some cash for your certification and you’re worried about putting in more money. Now you paid for that training because you knew you needed the education. Same with building a business.
Investing in business training will secure the investment you just made in becoming a coach. NO ONE is born knowing how to find clients. Every successful person has had help along the way.
Building your business alone is a slow and painful path. Asking for the help you need is a sign of valuable self-awareness – and the key to growing quickly.
You're putting it off for when the timing is better.
Every day you wait, you’re one day further away from that version of yourself who is feeling fulfilled, changing the world and growing your bank account. Many successful coaches got their start while juggling busy lives and full-time jobs. As a single mom running 2 businesses...I get it.
The truth is that there will never be a perfect time.
If you can commit to a few hours a week, you can build your practice. There is never a good time, there is only now.
You’re afraid you’re not "techy" or social media savvy enough.
If you’re willing to embrace the adventure of learning, you will be shocked at how fast you can pick something up. And...news flash! Social media is just ONE of many tools available to build your business. So if it's not your thing, something else will be.
Everything is uncomfortable before it becomes second-nature. You are capable of more than you think.
You’re afraid you don’t have what it takes.
(Hey, I’ve been there.)
This is the MOST common issue that keeps passionate health coaches from working with clients. They get stuck in imposter syndrome and there’s no one to snap them out of it.
When I was getting my certification I sat in the verrrrrrry last row of the auditorium. I felt I didn't have a single entrepreneurial bone in my body. Other people were going to succeed, but not me.
Don’t make the mistake of isolating yourself. You have to find a group of people who can cheer you on. EVERYONE has doubts sometimes but you have to start before you're ready. You are not an imposter. You are a passionate coach with a purpose and – hello, look around! The world needs you now more than ever.
If you don't believe it, find a group and a mentor who can believe it for you.
When I started out as a Health Coach 14 years ago... I was sort of a wreck. Burned out, anxious and depressed, I almost quit several times. I thought, "Why am I even bothering if people don't seem to WANT a health coach??" I look back and see how I could have saved myself a lot of pain and heartache if I had roadmap to follow instead of chasing shiny objects.
And this is exactly how Healthy Profit University's Core Curriculum was born.
A method that takes out all the fluff and has helped thousands of health coaches create financial independence while changing lives.
It’s the kind of step-by-step blueprint that you’ve been missing.
The training that will allow you to build a health coaching legacy that your friends and family are in awe of (because nothing is more satisfying than having the naysayers turn around and ask you how you did it, am I right?)
I'm Michelle Leotta, a certified health coach who has helped thousands of clients around the world over the past 14 years. I've been featured on ABC, CBS, NPR and in the curriculum at the Institute for Integrative Nutrition. Based on my success and 20+ years of online marketing experience, I created Healthy Profit University's Core Curriculum in 2017 to teach health coaches a simple system to make their dream career a reality.
The only course of its kind, created by a successful, still-practicing health coach for health coaches who want to make a bigger impact on the world. You’ll get lifetime access to the program and personal support and accountability with 3 bonus months of live, group coaching with Michelle.
This course is approved for 17 CE credits from the National Board of Health & Wellness Coaches.
INCLUDING:
Health coaching is more than a job, or even a career. It’s a mission. A life’s purpose! But in order to help people, you’ll need to understand how to connect with and appeal to them.
By the end of Part 1, you can expect to:
The outcome? Fulfilling your mission, one step at a time.
LISA PALADINO
Founder of Women's Integrative Wellness
"I was going in many directions and confused about how to focus my efforts. I joined HPU because I admire Michelle’s success – also, she's so likable and makes things fun. There are many business building programs, but honestly, some of the people offering them aren’t who I’d want to be hanging out with.
These days? I’m so busy. I’m in the office, booking new clients every day. I have Healthy Profit University to thank for this week – my biggest pay week EVER."
Health coaching is more than a job, or even a career. It’s a mission. A life’s purpose! But in order to help people, you’ll need to understand how to connect with and appeal to them.
By the end of Part 1, you can expect to:
The outcome? Fulfilling your mission, one step at a time.
LISA PALADINO
Founder of Women's Integrative Wellness
"I was going in many directions and confused about how to focus my efforts. I joined HPU because I admire Michelle’s success – also, she's so likable and makes things fun. There are many business building programs, but honestly, some of the people offering them aren’t who I’d want to be hanging out with.
These days? I’m so busy. I’m in the office, booking new clients every day. I have Healthy Profit University to thank for this week – my biggest pay week EVER."
RACHEL MEYER
Founder of Summit Fit
"I have increased my mailing list by 20x, added several income streams, doubled my prices across the board and increased my earnings by 50%.
The best part has been streamlining my marketing process so I know exactly what to work on and when. Having started my business less than 2 years ago, I am blown away to be achieving this kind of success so early on. Thank you Michelle for providing Health Coaches a step-by-step, comprehensive plan that truly works to grow a business."
Most health coaches fail at building a long-term, sustainable business because they’ve skipped over these steps. Whether your goal is to run your practice as a stay-at-home mom, or to really go big as a second career, it all starts with identifying a viable business model.
By the end of Phase 2, you'll have eliminated distractions and developed a laser focus for every step that comes next.
We'll cover:
The outcome? A business model that brings in the cash, clients and happiness you’ve been searching for all this time.
Most health coaches fail at building a long-term, sustainable business because they’ve skipped over these steps. Whether your goal is to run your practice as a stay-at-home mom, or to really go big as a second career, it all starts with identifying a viable business model.
By the end of Phase 2, you'll have eliminated distractions and developed a laser focus for every step that comes next.
We'll cover:
The outcome? A business model that brings in the cash, clients and happiness you’ve been searching for all this time.
RACHEL MEYER
Founder of Summit Fit
"I have increased my mailing list by 20x, added several income streams, doubled my prices across the board and increased my earnings by 50%.
The best part has been streamlining my marketing process so I know exactly what to work on and when. Having started my business less than 2 years ago, I am blown away to be achieving this kind of success so early on. Thank you Michelle for providing Health Coaches a step-by-step, comprehensive plan that truly works to grow a business."
Now that you know exactly what you’re doing as a health coach, we move into effective audience building. This is a skill that defines the difference between a broke coach and someone who has a waiting list a mile long.
And with my system you'll be able to reach more people quickly. That's good! They need you :)
In Part 3 you'll get:
The outcome? An online audience at your fingertips, giving you full ability to generate your next 5, 10 and 15 clients like the superstar you are.
EMILY HEMMINGSON
Founder of The Teacher Wellness Center
“In the last three months my email list has grown from about 50 people in my target market to almost 2700. I am FLOORED."
MARILYN CLARK
Founder of Off The Plate
"I have landed 2 guest appearances on podcasts, built an exciting signature program that addresses the needs of the community I want to serve, and I've had the courage to submit a few proposals for speaking engagements in 2020.
My favorite part was that everything from the first day was completely actionable. I've learned a repeatable process that works and can be used over and over as my business continues to grow! My email list has more than doubled in size and my engagement across all social channels continues to grow. I highly recommend this program to anyone looking to breathe some life into their coaching business."
Now that you know exactly what you’re doing as a health coach, we move into effective audience building. This is a skill that defines the difference between a broke coach and someone who has a waiting list a mile long.
And with my system you'll be able to reach more people quickly. That's good! They need you :)
In Part 3 you'll get:
The outcome? An online audience at your fingertips, giving you full ability to generate your next 5, 10 and 15 clients like the superstar you are.
EMILY HEMMINGSON
Founder of The Teacher Wellness Center
“In the last three months my email list has grown from about 50 people in my target market to almost 2700. I am FLOORED." am FLOORED."
MARILYN CLARK
Founder of Off The Plate
"I have landed 2 guest appearances on podcasts, built an exciting signature program that addresses the needs of the community I want to serve, and I've had the courage to submit a few proposals for speaking engagements.
My favorite part was that everything from the first day was completely actionable. I've learned a repeatable process that works and can be used over and over as my business continues to grow! My email list has more than doubled in size and my engagement across all social channels continues to grow. I highly recommend this program to anyone looking to breathe some life into their coaching business."
GABE WROBLEWSKI
Founder of Fuel your Life
"Since joining I have determined my target market, found out how to reach out to them, and created a lead magnet that actually converts. I now have my first paying clients since I got my certificate a year ago!"
CAROL TROTTER
C.H.N, C.N.N.P, P.H.C, E.H
“I've done other programs, but hands down this one has given me the most. In the matter of a couple of weeks I have fine tuned my course, launched it on a bigger scale and am successfully signing people up.”
If the last three phases weren’t enough, I’m also going to give you the ultimate in organic sales training. This is perfect for you if the idea of selling makes you uncomfortable or nervous in any way.
You’ll learn how to serve your clients from Day 1, by coaching them towards making the best decision for themselves and never playing the role of used car salesman.
We'll cover the full set of tools to go pro:
The outcome? Earning a good living doing the work you love.
If the last three phases weren’t enough, I’m also going to give you the ultimate in organic sales training. This is perfect for you if the idea of selling makes you uncomfortable or nervous in any way.
You’ll learn how to serve your clients from Day 1, by coaching them towards making the best decision for themselves and never playing the role of used car salesman.
We'll cover the full set of tools to go pro:
The outcome? Earning a good living doing the work you love.
GABE WROBLEWSKI
Founder of Fuel your Life
"Since I joning, I have determined my target market, found out how to reach out to them, and created a lead magnet that actually converts. I now have my first paying clients since I got my certificate a year ago!"
CAROL TROTTER
C.H.N, C.N.N.P, P.H.C, E.H
“I've done other programs, but hands down this one has given me the most. In the matter of a couple of weeks I have fine tuned my course, launched it on a bigger scale and am successfully signing people up.”
Gasp! Real people? Real connection? In an increasingly hands-off, online world this is an incredible opportunity to connect personally with Michelle and your fellow coaches every single week. Action takers will start signing clients with ease and stop leaving money on the table. The answers you get and techniques you learn will help you again and again, for years to come.
Here's what our members have to say:
Plus, you'll be backed by a 365-day money back guarantee
HPU's core curriculum is the most practical, step-by-step program for health coaches who are excited and COMMITTED to creating a profitable business this year. When you join, you will be part of a special group including coaches with regular 5-figure months and a steady stream of clients. And they all started out like YOU.
By the end of these 365 days, you’ll have had the opportunity to refine your business model, start building an ideal mailing list and attract new clients BEFORE making a final decision about HPU's Core Curriculum.
But there is one catch. You have to prove to me that you did the work. And the reason is simple:
Nothing works if you don't do the work.
People confuse acquiring with accomplishing. They'll buy a program and think they're taking action. But weeks later, after they haven't even logged into the account, they're asking for a refund telling themselves the course didn't work.
So here's the deal I'm making with you right now...
I'm promising you the fastest path to the health coaching practice you've always wanted. But you have skin in the game too. You have to show up and do the work. And if you're not willing to, you'll be wasting both our time.
If you don’t see visible momentum and “I get this now!” excitement...
If you're not looking at your business with a whole new feeling of confidence...
Simply reach out, show us you’ve put in the work, and we’ll refund your investment. Full details here >>
With more and more health coaches becoming certified by the NBHWC, we heard your request to earn CE credits with our Core Curriculum. So, this year we went through the process to gain approval. We're pleased to now offer 17 CE credits to all NBHWC-certified coaches completing HPU's Core Curriculum.
BEST VALUE & EXCLUSIVE BONUS
SINGLE INSTALLMENT (SAVE $174) & GET MICHELLE'S BONUS MASTERCLASS "HOW I SIGNED MY LAST 5 CLIENTS"
$1499
Have a pressing question you need answered before enrolling?
Below is a list of the most common questions I've been asked. If you don't see your question, please email support@healthcoachpower.com. Or book a time to chat...
1
I don't know my target market / I don't have a website or mailing list yet. Is it too soon for me to join HPU's Core Curriculum?
Actually, I'd say you're in the exact right place. Not only will I walk you through the process of choosing a viable target market but I'll also show you why a website isn't even necessary to start your business. (Can you imagine??) If you don't have a target market, website or mailing list I would say you are 100% in the right place to get started with us.
2
I don't have my coaching program created – will this course still help me?
Absolutely. In fact, one of the biggest breakthroughs you'll experience as a member of HPU's Core Curriculum is how quickly and effectively you'll craft and sell a signature coaching program.
3
This sounds overwhelming – how many hours of work per week are expected?
If HPU's Core Curriculum sounds overwhelming it maaaaaay be because you're feeling overwhelmed in your business and you're trying to imagine how you'd add anything else to your to-do list.
The Core Curriculum is the opposite of overwhelm. It's a system designed to walk you step-by-step through the most important parts of building a sustainable health coaching practice. (It's like that saying...how do you eat an elephant? One bite at a time. That's how we'll approach business, too! One step at a time.)
Also, you will have LIFETIME ACCESS to all course materials so there is absolutely no need to rush.
If you can commit a few hours per week to the course, you can begin to see a whole new level of progress in your business immediately.
4
I'm not techy at all. And I don't like using social media. Is it possible to build a business without these things?
The LAST thing any health coach should be wasting time with is endless technology. That's why we keep it super simple inside the Core Curriculum. You'll only need a few simple (free!) tools...and I've got a step-by-step tutorial for each. Just follow along.
As for social media? It's just ONE tool in the toolbox. I'll show you ways to build your business both on and offline.
5
I struggle with putting myself out there because I lack confidence. Can you help?
Being in a group of peers will quickly show you that you aren't alone in these feelings. Heck, I've been a health coach for a long time and still don't always feel 100% confident. I can help you move through that fear just like I've done for myself and thousands of coaches over the past 14 years.
6
What can I expect once I enroll in HPU's Core Curriculum?
Upon completing your enrollment you will get immediate access to our member site and an email confirmation. Inside the member site you have your first lessons waiting for you, a link to join our private Facebook group and instructions for getting started.
7
How much will I need to spend on additional tools, ads, etc. as part of the course?
Do NOT worry about this. I am a firm believer in using free and low-cost tools, and basically staying away from paid advertising. I built my business from nothing and I don’t expect you, or any health coaches, to pay for expensive “side costs" as a requirement for business growth. It is definitely not necessary!
8
What is the guarantee / refund policy for HPU's Core Curriculum?
We offer a 365-day conditional guarantee. All I require is that you've completed at least 50% of the course, attended the calls (or watched the replays) and used the Facebook group for support. If you see no forward momentum after putting in the work, we will refund your money.
I want there to be no risk whatsoever when you decide to enroll and become a member. Please see our Terms of Use for details.
9
Is there any support available if I have questions or get stuck?
As a member of HPU's Core Curriculum I've got you covered – you've got two ways to get the support and feedback you need:
#1 - The Private (members-only) HPU Facebook group
As a member you'll also have lifetime access to our community of coaches. It's not unusual to make lifelong friends and valuable connections. A year from now, or three, you'll still have this group for ongoing support.
#2 - My support team
Any technical issues about your membership, billing, login, etc. can be addressed by my support team anytime – just email Meghan at support@healthcoachpower.com.
KRISTEN CICCOLINI
Founder of Good Witch Kitchen
"I made my money back before the program was over. So yeah, it works! Having a framework to follow makes it so much easier and faster than figuring things out on your own."
RACHEL MEYER
Founder of Summit Fit
"I have increased my mailing list by 20x and increased my earnings by 50%. The best part has been streamlining my marketing process so I know exactly what to work on and when. Having started my business less than 2 years ago, I am blown away to be achieving this kind of success so early on."
JENNIFER D'AMATO
Founder of The Intuitive Eating Mama
"I've spent a lot of money on business coaching and this is the first time I have seen actual traction, momentum and tangible results. I earned my investment back – several times over – by the end of the program."
By now you’ve made it to the bottom of this page and you’ve seen how Healthy Profit University's Core Curriculum is unlike anything else out there.
You can figure this business out on your own. Or you can hire a business coach for many thousands of dollars and peck around the internet for additional, expensive technical trainings.
How about we do this all together, so you get exactly what you need? And remember, it’s a tax writeoff.
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